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China tightens controls on paid-for internet search ads

China's internet regulator said on Saturday that search engines should tighten management of paid-for ads in search results, making clear which results are paid-for and limiting their numbers. Chinese regulators last month imposed limits on the number of lucrative healthcare adverts carried by Baidu Inc following the death of a student who underwent an experimental cancer treatment which he found using China's biggest internet search engine. Wei Zexi, 21, died in April of a rare form of cancer, and the case sparked widespread public anger.

China curbs Baidu healthcare ads business after student’s death

By Paul Carsten BEIJING (Reuters) – Chinese regulators imposed limits on the lucrative healthcare adverts carried by Baidu Inc on Monday following the death of a student who underwent experimental cancer treatment he found via China's biggest search engine. Baidu's shares fell by 5 percent in pre-market trading in New York following the move, as healthcare provides 20 to 30 percent of the company's search revenue, analysts at Nomura and Daiwa said. Baidu shares have fallen since the controversy over the death of student Wei Zexi erupted at the start of the month and had lost 10.5 percent of their value by last week's close.