The easiest thing to win at Rio Games? A ticket
By Joshua Schneyer NEW YORK (Reuters) – Over the past few weeks, one U.S. marketing executive's phone has been ringing hot with offers that many sports fans could only dream of: an all-expenses-paid trip to watch the Olympic Games in Rio de Janeiro next month. The marketing executive, speaking on condition of anonymity to avoid harming business relationships, said he had turned down Rio due to prior commitments. “And when you have a souring market, which Brazil has become, the concept of entertaining at a high-profile event can also go sour.” For the host city, corporate entertainment is an important part of its plan to recoup part of its $12 billion (9.15 billion pound) in Games investment.
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